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Sentiment Analysis
Sentiment Analysis automatically determines whether social media mentions and posts are positive (good) or negative (bad). This valuable information provides your business the opportunity to properly route and respond to each post immediately supporting both your company's marketing and customer service strategies. The IntelliBuzz sentiment analysis engine consistently shows 80% accuracy, proving to be one of the most accurate in the industry.
IntelliBuzz's Sentiment Analysis is an adaptable algorithm that maintains an industry-leading accuracy rate by learning the lingo specific to your industry. By analyzing and trending the sentiment data, organizations can keep a pulse on reactions to product changes, marketing campaigns, or other actions which affect customers. As this valuable information is deciphered, new and improved strategies can be deployed to increase customer and audience engagement.
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